In the last 2 years I have come across phrases and discussions about building a conscious business and often wondered about why that name arises in the first place. At first, it met with some humour on my part as I wondered what an unconscious business looked like?
Jokes aside it took me down a path of reflection about what I have experienced and found difficult at times in business, and how business should be, including where business has lost its way.
Certainly if you take a look at the economy in recent years, there are signs that the so-called traditional systems are showing signs of old structures with banking crises in Greece, Cyprus and Northern Rock [UK]
The attempted decentralisation of industries by Uber and Airbnb in transport and accommodation respectively further reflect that shift, as does the decentralisation of money via cryptocurrency and the blockchain.
However this is not just about the quest for autonomy, but an attempt to come up with different solutions that improve people’s lives, by giving them fairer and reasonable options, minus the bureaucracy that swallows up so much money
Traditional taught marketing practices appear to be labouring in bearing fruit and profits for so many. They are in a sea of businesses fighting for the attention of their prospects, needing to stand out in a meaningful and impactful way. Accompanying this is a feeling of confusion and clarity about the way forward.
The old adage that you need 7 marketing messages to ‘get through’ to potential prospects no longer works of its own accord due to the low level of ‘know’, like and trust’ that has developed over time.
But why is this so? I get that not everybody in business would claim to be a visionary or a movement maker. There are a lot of people who simply want to run a profitable business, pay their bills and look after their family. Everything else is a bonus or luxury item. And that is fine as far as it goes.
But it does not explain the decline of the trust factor. And in spite of internet technology making communication and global reach so much easier, trust is at an all-time low.
Slick marketing practices and tactics are more commonplace as companies try to salvage or maintain a competitive edge.
When I have experiences with poor customer service such as I did this week while dealing with domestic bill enquiries it seems to underline something fundamental for me that is commonly observed.
It appears that in the quest to achieve profitability certain values go by the wayside and many businesses forget the true purpose of business which is to solve a real problem or significantly improve a situation through product and service that is win-win for customer and company. An important part of that process is how businesses serve their customers and humanity.
It appears that many businesses are more concerned about selling their product as opposed to serving their prospects in the true sense through their product or service offering.
Raising the standard of living and the lives of people in the process should be core and is often lost in the quest for sales and profitability. It seems to be about how much money has been made rather than how people are served for the betterment of society.
Not long ago Forbes made a chilling prediction those people who ignore these things and fail to integrate serving humanity and raising lives into their practice may find themselves out of business in the next 7 years.
I had the privilege of co-hosting the strategic philanthropy global summit last year where Steve Farrell of Humanity’s Team was a guest speaker. Steve has been hugely successful as a business entrepreneur in Silicon Valley, and now leading a movement of Conscious Business Leaders to restore the true heart and soul of business.
He really spoke to the heart of the problems in business and expands on where many of us have been ‘unconscious’ in our business practice and how to change that to serve humanity, be fulfilled and highly profitable at the same time.
Steve has put some video discussions together where he shares without apology:-
- Why our legacy of unconscious capitalism with single-bottom-line profit at any cost is leading us to eventual destruction—personally and planetarily.
- How our collective “lifting of consciousness” is the ultimate disrupter that will lead us out of greed and onto a higher plane of courage, compassion and civility.
- The distinction between an unconscious and conscious business and the 4 “Ps” that define of the latter.
- Why companies like Tesla, Tom’s Shoes and others are paving solid ground towards generative, servant-based and consciously innovative ways of doing business.
- Why leadership from within is the only true way to lead and create real prosperity.
- Where you fit into all of this.
If you feel moved to take tangible steps to forge a conscious path for yourself and your life’s work, and help bring integrity and compassion into business, listen to what he and his team have to say here in this series of videos.
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